Friday, March 31, 2017

Eradicating childhood caries: How one pediatric dentist is championing healthy eating habits to her patients

Step inside the colorful world of Newton Dentistry for Kids in Bucks County, Pennsylvania, and you will find there is a lot more happening than just dental treatments.

DrLandesDr. Christine Landes, a pediatric dentist who has been in practice for 20 years, includes complimentary salivary diagnostic testing and nutrition counselling for all of her patients. Here, nutrition is a focus every day – and not just certain times of year like National Nutrition Month in March.

“It’s an added value to our practice. If you can help your patients control the bacteria in their mouth [through healthy eating], you help to control the disease.”

Dr. Landes has found that making two visits is key to treatment. Each patient begins with a chairside exam where salivary tests are conducted. If the activity levels are on the low end, Dr. Landes and the patient talk about the great job the patient is doing taking care of his or her teeth. If results are at the moderate to high level, a separate appointment is made with the in-house nutritionist. Part of the treatment includes parents keeping a food diary on their child’s eating habits so they can determine why they have higher levels. Salivary diagnostics are taken at every visit in order to gauge how well the patients are doing.

Dr. Landes has found that by separating the two appointments, there are less distractions and parents are able to get information and advice they can use in their everyday lives by working one-on-one with a specialist. The results have been very positive for both patients and parents. They have noticed a decrease in cavities when the levels are down.

“The thing with nutrition is that a lot of parents are not aware of what can be bad for their child’s teeth. I’ve had people tell me they make their own apple juice, but we have to educate them that this is still filled with lots of sugar.”

Her advice to new dentists when it comes to treating patients is to look at more than just a patient’s teeth. “When you can connect with your patient as whole, the dentistry just comes easy.”

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Systems for Success

Beautifully designed systems enable a well-trained team to deliver excellent dental care and superb customer service. Everything a team member does needs to be documented, rehearsed and mastered to ensure excellent results. Systems or standard operating procedures (SOPs) should be maintained in the practice’s operations manual and used for training new employees, continuing education, measuring http://ift.tt/2opwYLG

Thursday, March 30, 2017

Innovation on a budget: Three ways to boost your dental practice’s performance without breaking the bank

As in any fast-paced industry, innovation plays a critical role in dentistry. Today’s dental practice owner is both entrepreneur and health practitioner, and adaptability in both roles is crucial to success. While it’s true that innovation can mean playing an endless game of “keeping up with the Joneses,” it doesn’t have to be expensive. There are several ways that dental practices can adapt to changing times and improve performance while sticking to a budget.

Innovations in treatment: Educate your staff and patients

When you think of innovative treatments, technology may take center stage in your mind. While it’s true that clinical technology is an important investment for any dental practice, there are ways to improve your quality of care without spending much.

Acknowledging the mouth–body connection is one way to provide better service, and all it takes is some training and a plan. By educating yourself and your staff, you’ll equip your office to provide more comprehensive care. So choose a topic and study up. A few examples:

  • The TARGET Center says that dentists can help with early recognition of HIV infection. They can also provide better care to HIV-infected patients by being aware of how their medications affect oral health and what side effects their medical treatments may have.1
  • The Oral Cancer Foundation reports that “a thorough, systemic examination of the mouth and neck need only take a few minutes and can detect [cancer] at an early and curable stage.”2
  • Nutrition can play a big part in oral health, especially in children. Taking the time to discuss nutrition while counseling patients shows your commitment to personalized care and can help improve their overall health.

Consider training your dentists and hygienists to assist patients in recognizing early warning signs and dealing with health issues. This can be as simple as reading authoritative websites and articles, or you can invest in outside training.

Innovations in customer service: Show your patients you care

Although most dental practice owners go into dentistry for its clinical aspects, customer service is a huge part of growing a healthy business. Younger generations are gaining spending power and making their own health decisions. That means dental practices must adapt if they want to keep a strong customer base.

A no-cost way to retain patients and gain new ones is to provide outstanding, personalized service. It may not sound so innovative, but too many practices neglect this vital area. Making a few notes in a patient’s chart about his or her family, job, or hobbies will help you engage in friendly conversation at each appointment.

Also, consider whether your staffing situation is appropriate. Do you need more staff, fewer staff, or a change of staff to better suit your needs? Patients don’t like to wait, and they love friendly, personal service. If you need to add staff on a temporary or permanent basis, consider using a modern, cloud-based job-matching platform instead of a temp agency. Platforms like Cloud Dentistry might seem like a traditional staffing agency, but are different than the usual dental temp agency.  Save time and money compared to traditional staffing firms. They also make it easier to choose the right person for the job.3

Staffing should be considered when it comes to specialty services, too. Today’s dental patients value seamless experiences. They have a limited amount of time. They’d rather not spend it tracking down specialists and going back and forth between offices. Large corporate practices may offer special procedures in house. Smaller practices may insource specialists, bringing them into the practice when they are needed. This keeps revenue in house and makes life easier for patients. Today’s advanced job matching platforms can help practices hire specialists on an as-needed basis.

Innovations in marketing: Meet your potential customers where they are

Any discussion of innovation in the twenty-first century must address the internet. There’s room for innovation in both online marketing and the way practices manage their internal data.

Pew Research reports that nine-tenths of American adults are online.4 Many of them use the internet for health research. According to a report in the Journal of the American Dental Association, “patients are directly accessing information on new dental care technologies and treatment methods, then coming to their dental appointments with questions on these new therapies.”5

For dental practices, this means more than just having a website. Innovation in online marketing is multi-faceted:

  • An informative, user-friendly website is critical. Patients want to check out a practice online before they visit in person. It’s a great idea to include a blog that shows off your knowledge, highlights your customer service, and boosts your search engine ranking. Hire a web guru or research the process and do it yourself.
  • Ranking high in search results can bring you business, but only if you’re targeting the right audience. A professional can ensure that your site uses the right keywords, has an optimal meta description, and targets a local audience. If money is tight, you or one of your tech-savvy employees can do this.
  • Reviews can go a long way in growing (or damaging) your business. Don’t be afraid to ask for reviews on your business’ Facebook page, Google, and review sites like Yelp. You can even respond to reviews. It’s a great way to mitigate bad reviews, resolve issues for unhappy patients, and demonstrate to the public that you care.
  • Content marketing is taking off. Building an online presence through blogging and social media can boost your business, but only if it’s done thoughtfully. Innovation is useful here. As with website creation and search engine optimization, you can hire an expert. Alternatively, you can do some research and optimize your corner of the web on your own.

Internally, your dental practice can take advantage of cloud technology. Transitioning from local servers to cloud-based services may save you money in the long run. If you’re still storing your data in your office, consider switching to a cloud-based service that takes care of maintenance. This change can also make accessing your files more convenient.

Consider your investment

Each practice is unique, of course. Before you take on any change, it’s prudent to analyze the costs and benefits. Innovation can be expensive, but it doesn’t have to be. Whether you decide to take on loads of new technology or focus on wowing your patients with personal service, your practice can benefit from innovation at any level.

References

  1. Integrating HIV Innovative Practices. Module 1: Treating the Whole Patient — The Importance of Oral Health in Total Patient Care of PLWHA. TARGET Center website. http://ift.tt/2ockGsY. November 2013. Accessed February 11, 2017.
  2. The Oral Cancer Foundation. Cancer Screening Protocols. The Oral Cancer Foundation website. http://ift.tt/2olsN3l. Accessed February 11, 2017.
  3. Cloud Dentistry. Why Cloud Dentistry? Cloud Dentistry website. http://ift.tt/2ocFwIp. Accessed February 12, 2017.
  4. Pew Research Center. Internet/Broadband Fact Sheet. Pew Research Center website. http://ift.tt/2jskpzi. January 12, 2017. Accessed February 11, 2017.
  5. Douglass CW, Sheets CG. Patients’ Expectations For Oral Health Care In The 21st Century. The Journal of the American Dental Association. 2000;131:3S-7S. doi:10.14219/jada.archive.2000.0397.
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ADA, others urge Congress to support student loan reform

Washington — The American Dental Association and two other dental groups March 24 urged Congress to revisit student debt when it considers reauthorizing federal student loan programs later this year, according to ADA News.

In a letter to House Committee on Education and Workforce Chair Virginia Fox, R-N.C., and Ranking Member Robert C. Scott, D-Va., the ADA, along with the American Student Dental Association and American Association of Oral and Maxillofacial Surgeons, urged the legislators to include several proposals when reauthorizing the Higher Education Act of 1965. That legislation provides the statutory authority for most federal student loan programs to operate, including those that dental students use most.

“We are extremely concerned about the alarming levels of educational debt that dental students face at graduation,” the organizations wrote. “One way to help mitigate the extraordinary levels of educational debt is to lower the interest rates and other borrowing terms for federal student loans.”

The three dental groups urged Congress to consider:

  • Lowering the interest rates on federal Direct Unsubsidized Stafford Loans.
  • Reinstating eligibility for graduate and professional degree students to use federal Direct Subsidized Stafford Loans to finance their graduate education.
  • Permitting federal graduate student loans to be refinanced more than once so that new dentists can take advantage of lower interest rates under more favorable economic conditions, as provided in H.R. 1614, the Student Loan Refinancing Act.
  • Halting the accrual of interest while a student is completing an internship or residency and cap total amount of interest that can accrue overall.
  • Extending the deferment period to the maximum extent practicable.
  • Simplifying and adding more transparency to the federal graduate student loan application process.
  • Removing the barriers that prohibit those with private graduate student loans from taking advantage of federal student loan forgiveness/service payback programs.

In 2016, the average educational debt per graduating dental school senior was $219,463, according to an annual survey from the American Dental Education Association.

To read the full story, click here.

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Tuesday, March 28, 2017

A Day in the Life at Archer Dental

Ever wondered what goes on at Archer Dental outside of your appointment? Here are some highlights from our Archer Dental instagram account (where we aim to give you a firsthand look at what life is really like in our dental offices).

This is our Runnymede location:

And this is our Rosedale clinic. No matter where you live in the city, we want to make sure our offices are accessible to you.

No matter where you live in the city, we want to make sure our offices are accessible to you.

We treat patients of all ages and backgrounds:

We do our absolute best to make sure our practice is completely accessible:

And we’re constantly thinking about how we can improve things to help serve you better.

So from our team to you at home:

Thank you and be sure to check us out on instagram!

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2017 ADA Dentist and Student Lobby Day

http://www.youtube.com/watch?v=JYhgh4q-we0

Extending our ‘Best Before’ Dates

Among the many things I have enjoyed in my lifetime, I have had the opportunity to appear on stage as a stand-up comedian. Personally, I find a lot of comedy routines today to be filled with objectionable language or focused on insulting certain groups or too topical and, thus, not enduringly funny. Me? I just wonder about things, such as: If you leave sheep out in the rain, will they shrink? http://ift.tt/2nIaHuu

ADA Dentist and Student Lobby Day kicks off in D.C.

Dental students: Spencer Tepe, fourth-year dental student at the Ohio State University, and (left) Larisa Flores, second year dental student from Temple University, were among the dental students to ask questions during the How to Meet with Your Member of Congress session.

Dental students: Spencer Tepe, fourth-year dental student at the Ohio State University, and (left) Larisa Flores, second year dental student from Temple University, were among the dental students to ask questions during the How to Meet with Your Member of Congress session.

Washington — Assign roles. Develop your talking points. Share personal stories.

In an effort to educate members of Congress on the importance of three dental and health care-related proposals, hundreds gathered for a March 27 morning session to kick off the ADA Dentist and Student Lobby Day.

This is the first year the ADA is holding its annual advocacy conference in conjunction with the American Student Dental Association’s lobbying event. Formerly known as the ADA Washington Leadership Conference, the ADA Dentist and Student Lobby Day is hosting some 1,000 dentists, dental students, state association staff and other dental leaders in the nation’s capital.

Practice makes perfect: During a role-playing event during the March 27 ADA Dentist and Student Lobby Day, panelists pretend to be constituents. Dr. Charlie McGinty, left, a former chair of the American Dental Political Action Committee; Sara Golkari, of Tufts University School of Dental Medicine; and Dr. Justin Norbo, of the New Dentist Committee play constituents as Michael Graham, right, ADA senior vice president, Government and Public Affairs, fills in as a congressional representative.

Practice makes perfect: During a role-playing event during the March 27 ADA Dentist and Student Lobby Day, panelists pretend to be constituents. Dr. Charlie McGinty, left, a former chair of the American Dental Political Action Committee; Sara Golkari, of Tufts University School of Dental Medicine; and Dr. Justin Norbo, of the New Dentist Committee play constituents as Michael Graham, right, ADA senior vice president, Government and Public Affairs, fills in as a congressional representative.

The March 26-28 event is expected to be the largest and most successful advocacy event for any health care association in 2017, organizers said.

“We always have to realize that the younger dentists, particularly the dental students, are the future of our profession. By including them into this venture, we’re able to put them in front of the legislators so they can explain to them what’s on their mind,” said Dr. Richard Andolina, American Dental Political Action Committee chair. “We need to be at the table. We need to have the ears of our legislators. That’s why we do this.”

During their visits to Capitol Hill, attendees will meet with members of Congress and their staffs and speak out on three issues important to the oral health profession and patients: repeal of the McCarran-Ferguson antitrust exemption, student loan and debt issues and health care reform.

But first, attendees gathered for the How to Meet with Your Member of Congress session on March 27. Those attending, seated to look like a national political party convention, received some tips and advice from Dr. Charlie McGinty, former ADPAC chair; Dr. Justin Norbo, New Dentist Committee member; and Sara Golkari, of the ASDA Council on Advocacy. The three role-played as constituents meeting with their representative to advocate for several issues.

Before meeting with their representative or senator, groups whose members are from specific states and districts were encouraged to assign roles, such as who will do the introductions, which member will speak for each issue and who will do the closing.

They were advised to focus on the top three points they want the member of Congress to remember about the legislation being discussed. This included sharing stories on how a particular law or bill has personally affected the student or member dentist.

Question: Dr. Cathy Cook, of Georgia, asks a question March 27 during the How to Meet with Your Member of Congress session of the ADA Dentist and Student Lobby Day event in Washington, D.C.

Question: Dr. Cathy Cook, of Georgia, asks a question March 27 during the How to Meet with Your Member of Congress session of the ADA Dentist and Student Lobby Day event in Washington, D.C.

Organizers said telling a story about the effects that legislation or an issue has on a constituent or district has a greater impact than facts and figures on the position of a member of Congress.

“In 2016, the average educational debt per graduating dental school senior was over $262,000. I myself am carrying $400,000,” said Ms. Golkari, during the role play.

“Now, I know $400,000 may not seem a lot,” Ms. Golkari said, prompting laughter from the audience. However, with interest rates, that amount can only grow, she added.

Most dental students rely on federal student loans to finance their dental education. While the interest rates and repayment terms for federal student loans are generally more favorable than private sector loans, the borrowing terms can still be daunting, according to the ADA.

In addition, the dental students and ADA dentist members plan on urging their members of Congress to:

  • Ensure people have access to oral health services when considering reforms to Medicaid and the Affordable Care Act.
  • Continue their support of H.R. 372, The Competitive Health Insurance Reform Act, which would amend the McCarran-Ferguson Act’s antitrust exemption and which overwhelmingly passed the House of Representatives on March 22.

“[Lobby Day] is an amazing opportunity to step away from the purely academic studies and get involved,” said Brittany Tate, first-year dental student at the University of California Los Angeles. “I’m just starting out, but student debt is a reality for all of us.”

Belen Diaz, first-year student at the University of Texas School of Dentistry, is also advocating for Congress to address the issue of student loans. 

Ms. Diaz is scheduled to meet with the staff of Rep. Beto O’Rourke, D-Texas, and Sen. Ted Cruz, R-Texas.

“We’re looking to lower those student loan interest rates,” said Ms. Diaz, who attended the How to Meet with Your Member of Congress session. “I’m a little nervous about meeting the legislators. I know they want to meet their constituents and hear from us, but they’re also mini-celebrities, so we just want to do well.”

Along with reminding attendees how to interact with their members of Congress during their meetings, the morning session also advised them on another important matter: what not to say. These include avoiding conversations on topics not related to the legislative issue under discussion, partisan politics and political activities or fundraisers.

The goal of the session legislators and their staff hear on point messages from both dental students and ADA members.

“The ADA Dentist and Student Lobby Day is this fantastic event. We’ve joined forces where we have dentists and student counterparts fly in and come to Capitol Hill,” said Abby Halpern, chair for the ASDA Council on Advocacy. “They’re able to talk to their representatives and staffers, and really speak about the issues affecting our profession and our patients.”

Follow all of the Lobby Day activities on social media using the conference’s official hashtag #ToothParty.

Stay tuned to ADA News for continuing coverage of Lobby Day.

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Monday, March 27, 2017

Opioid primer: How to safely prescribe to patients

The abuse and misuse of opioid pain relievers has become an epidemic the government and medical professionals are paying close attention to.

OpioidsSince 1999, opioid prescriptions have quadrupled, and over 183,000 people have died from prescription opioids, according to the Centers for Disease Control. The federal government, organized dentistry and state agencies are trying to educate on the dangers of opioid abuse and what the prescribers of these medications can do to minimize the harm of the drugs.

Dentistry plays a big role in the education, since many people’s first experiences with an opioid is after an extraction or having their third molars removed, said Regina LaBelle, former chief of staff at the Office of National Drug Control Policy.

“The ADA has done a great job at talking to dentists about the important role they play,” Ms. LaBelle said. “When the opioid issue really came to the forefront, it was really stressed that dentists and medical practitioners had to be really careful how much they prescribe, to whom they prescribe and when they prescribe.”

The ADA House of Delegates passed, in October 2016, Resolution 64H-2016 Statement on the Use of Opioids in the Treatment of Dental Pain, which includes recommendations for dentists. Some highlights include:

• Conduct a medical and dental history to determine current medications, potential drug interactions and history of substance abuse.
• Register with and use the state prescription drug monitoring program.
• Consider nonsteroidal anti-inflammatory analgesics as the first-line therapy for acute pain management.
• Consider coordinating with other treating doctors, including pain specialists, when prescribing opioids for pain management.

For more information, visit ADA.org/opioids. To attend a webinar titled “How to Discuss Safe Use, Storage and Disposal of Medicines, Including Opioids With Your Dental Patients” on March 29 from 2-3 p.m. Central time, register at http://ift.tt/1ZcnVe5
xlm7yplrtd38&eom.

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Friday, March 24, 2017

Meet Dr. Kim Blanding

Credentials, experience, and associations are extremely important aspects to look for in a pediatric dentist. What makes one stand out from the other? WHO they are. Our Doctor Spotlight series allows our tiny patients and parents to get a glimpse into the doctor’s lives. In this article we are featuring Dr. Kim Blanding. Come get to know us!

Dr. Blanding graduated from the University of Detroit in Michigan with a BA in Chemistry before going on to earn a dental degree from Northwestern University in Chicago. She received her Certificate of Pediatric Dentistry from New York’s Columbia University School of Dental Surgery. She knew she wanted to be a pioneering woman in the field of pediatric dentistry and continues to help children receive great dental care through organizations like Give Kids a Smile and NC Missions of Mercy.

Meet Dr. Kim Blanding of Charlotte Pediatric Dentistry

Why did you decide to focus on pediatric dentistry rather than general dentistry?
I had a great example from my dental school professor about how cool it could be to treat children. It all started with an outreach program on Saturday mornings in Chicago!
Meet Dr. Kim Blanding of Charlotte Pediatric Dentistry
Do you have kids?
My family includes Kai, Malia, Ryan, and Noah – 2 girls and 2 boys all ranging from ages 23 through 14.

Meet Dr. Kim Blanding of Charlotte Pediatric Dentistry
What are some of your “tricks” to help ease kids’ fears about their dental visits?
Talk about something they LOVE!
Meet Dr. Kim Blanding of Charlotte Pediatric Dentistry
What’s the best part of your day?
Heading to my bed at the end of the day and sleeping.

What’s your favorite kids’ show?
Scooby Doo!
Meet Dr. Kim Blanding of Charlotte Pediatric Dentistry
What’s your favorite color?
Orange!

Do you have a sweet tooth? If so, what’s your favorite sweet?
I tend to stay away from sweets as much as possible, but I do like Key Lime pie and dark chocolate covered almonds.

Have you always wanted to be a dentist? If not, what did you want to be as a kid?
I knew I wanted to be a dentist as soon as I looked in a career book and noticed only 2% of women were in the field of dentistry at that time. I could have a family and still work, too!
Meet Dr. Kim Blanding of Charlotte Pediatric Dentistry
Do you have a role model or a mentor? Why do you look up to them?
I don’t have a mentor or role model, however, the values and the demonstration of unconditional love and respect for one another that my parents share give me the motivation to be like them. They are going on 54 years of marriage.

What is your favorite sports team?
I don’t have a favorite sports team, but I do cheer for the local teams!

Finish this sentence: When I was a kid…
My twin brother and I would wake up, pack our lunches, and go exploring in the woods together!

The post Meet Dr. Kim Blanding appeared first on Charlotte Pediatric Dentistry - The best Pediatric Dentist in Charlotte, Davidson, Gastonia and UNCC area..

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Why advocacy matters in 2017

AdvocacyWashington — From working with federal agencies to educating members of Congress on dentalrelated issues, advocacy has become an integral part of the dental profession’s activities. But when you’re a full-time practitioner with a full-time life outside of dentistry, who has time to monitor every single issue?

Here are some of the key advocacy issues for new dentists to pay attention to in 2017:

Repeal and replace ACA
As the new Congress considers replacement legislation for the Affordable Care Act, the ADA is on record stating that any effort to replace the existing law should not result in Americans losing dental coverage gained under the ACA. The ADA has also told Congress that any new legislation should “emphasize value while supporting the doctor-patient relationship, ensure a competitive insurance marketplace, and safeguard the most vulnerable among us who rely on Medicaid for their health coverage.”

Student debt
The ADA is working with lawmakers, education leaders, dental students and others to help mitigate the alarming levels of educational debt that new dentists face after graduating dental school. This includes reforming parts of the Higher Education Act of 1965, which provides the statutory authority for most federal student loan programs to operate, including those most widely used by dental students.

Antitrust Reform (McCarran-Ferguson)
During a February hearing, the ADA submitted testimony to the Senate Judiciary Committee urging committee members to reexamine the antitrust exemption enjoyed by health insurance companies as a result of the 1945 McCarran-Ferguson law, a federal law that exempts the business of insurance from most federal regulation. In its testimony the ADA said, “If insurance companies had to observe the antitrust laws when setting rates and designing coverage, they would have to compete more aggressively with each other for both individual customers and purchasers of large group policies by keeping premiums comparatively low and benefits comparatively high…This would include offering plans that the most qualified professionals would want to participate in, which in turn would help make such plans more attractive to consumers. The better plans that would result from insurance company competition would likely provide for a greater selection of dental treatment options and better coverage for them. These positive developments could result in new insurance companies, different pricing, different coverage options, and different
contractual terms.”

Want to get involved?
Sign up for ADA Engage, the American Dental Association’s legislative action center.

Engage allows ADA members to contact their legislators and stay informed on critical public policy issues that affect dentistry. The ADA uses Engage to send out action alerts
and to inform dentists about critical public policy issues that impact the dental profession. It also enables dentists to share their voice directly with legislators. Sign up at http://ift.tt/1oI3p4o.

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Monday, March 20, 2017

Register open for 2017 Dental Quality Alliance Conference

The nebulous term “quality improvement” shouldn’t scare off dentists from attending the upcoming Dental Quality Alliance Conference, as all are welcome, said Dr. Marie Schweinebraten, former ADA trustee and current DQA chair. “On a day-to-day basis, we measure improvement every day, but [dentists] don’t call it that,” she said. “Quality measures provide a means to use tested ways to evaluate and improve your practice.”

DQAADA members interested in pursuing common goals of quality improvement are encouraged to attend the conference at the Association’s Chicago headquarters May 12-13. Register for the conference here.

The two-day conference, titled Collaboration in Quality Measurement for Improved Oral Health, is meant to educate dentists and other stakeholders in quality measurement and quality improvement through collaboration.

The conference’s objectives are to:

  • Gain knowledge on the need for and the goals of measurement to support quality improvement in oral health care.
  • Collaborate with key stakeholders and share experiences in oral-systemic health integration as a means of quality improvement.
  • Explore strategies for successfully leading and influencing health care improvement through measurement in dentistry.
  • Examine emerging trends in quality measurement and leadership across the dental care continuum.

“This is a unique chance to bring together different entities in dentistry interested in quality improvement,” said Dr. Schweinebraten.

Dr. Allan Charles, a periodontist with California’s Pasadena Periodontal Associates, is a past attendee of the conference and said it was informative to learn how other health care professionals — not just dentists — approach the deliverance and measure of care. “It make me think about quality of care in my practice and it gave me a different perspective,” he said.

The DQA, established by the ADA in 2008, through a request from the Centers for Medicare and Medicaid Services, is comprised of multiple stakeholders from across the oral health community who are committed to the development of consensus-based quality measures. The mission of the DQA is to advance performance measurement as a means to improve oral health, patient care and safety through a consensus-building process.

For more information on the DQA and the conference, visit ADA.org/dqa.

Dentists are also invited to email DQA staff with any questions at dqa@ada.org.

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Part 2: What Defines a Successful Practice?

This is my second blog post in which I strive to define success through my eyes. In my previous blog post, I talked about how I feel like success is always measured in dollars. (If you haven’t yet read it, I recommend you do. It is a must-read. I mean: Pulitzer Prize-type stuff.). I also discussed that while making money is important, regardless of how much money you make, it will never be http://ift.tt/2nDfP3M

Friday, March 17, 2017

Get More Patients through ADA Find-a-Dentist

http://www.youtube.com/watch?v=3RI1-VJIeJM

Striving to Be Like the $350,000 Man

I read an article a few weeks back — when my beloved Pittsburgh Steelers were still in the playoff picture — about how linebacker James Harrison, at the ripe ol’ age of 38, spends $350,000 a year on maintenance, conditioning and recovery of his body. He’s still making body-shivering collisions with players who are half his age and remains at the top of his game, so it clearly works. He’s even http://ift.tt/2nipxYM

New dentists’ voices valuable in local fluoridation discussions

Water FluoridationWhen public utility officials in Porter County, Indiana, were considering in 2014 whether to continue adding fluoride to its water supply to combat tooth decay, Dr. Isaac Zeckel stepped up to help them make the decision.

The dental director at the county’s public health center, Dr. Zeckel said he felt he was in a unique position to help educate the public officials.

“I observe the devastating effect dental decay has on patients during all phases of life, especially the younger ones,” said Dr. Zeckel, a 2011 graduate of Indiana University School of Dentistry. “Even though I was in practice only a few years then, I realized that I was wellsuited to speak up on behalf of those in my community who needed a voice.”

Dr. Zeckel

Dr. Zeckel

Dr. Zeckel said he attended local fluoride commission meetings in Porter County and spoke to commission members about the need for what he called the “preventive treatments and proven benefits water fluoridation have shown.”

Dentists like Dr. Zeckel who want their patients and others to benefit from community water fluoridation should be aware of and engaged in fluoridation discussions in their communities, said Dr. Steven Levy, professor in the departments of preventive and community dentistry at the University of Iowa College of Dentistry and epidemiology
at the University of Iowa College of Public Health. He is also a member of the ADA National Fluoridation Advisory Committee.

Fluoride occurs naturally in water, though frequently there’s not enough in it to adequately
protect teeth. Many U.S. communities choose to add enough fluoride to meet the federal recommendation from the U.S. Department of Health and Human Services. Drinking optimally fluoridated water keeps teeth strong and reduces tooth decay by about 25 percent in children and adults, according to the Centers for Disease Control and Prevention.

And with the internet offering what Dr. Zeckel called “a tidal wave of conflicting information” about fluoridation, “providing accurate information to those impacted by health care discussions such as water fluoridation is one way I can make a positive contribution to my community,” he said.

Often due to misinterpreted scientific studies about fluoridation, specious ideas about the safety and efficacy of water fluoridation have led to some heated discussions and debates in U.S. municipalities taking up the issue.

“Sometimes the prominence of opposition to fluoridation on the internet makes it very confusing for those who are unaware of the science and evidence behind it,” said Dr. Levy.

In fact, the research that supports the safety and efficacy of community water fluoridation is so convincing that most major health organizations, including the ADA, support it. The CDC named community water fluoridation one of 10 great public health achievements of the 20th century.

Dentists can be an asset to sharing with the public the scientific basis for community water fluoridation, said Dr. Angeles Martinez Mier, professor and chair, department of cariology, operative dentistry and dental public health at the Indiana University School of Dentistry.

“Dentists are trusted members of their communities and by supporting community water fluoridation they are helping ensure everybody receives its benefits,” said Dr. Martinez Mier, who is a member of the ADA National Fluoridation Advisory Committee. “They are contributing to the overall health of their community.”

For those interested in getting involved, awareness is key. Dentists can check to see if the communities where they live and practice receive fluoridated water by searching for their water systems in the CDC’s My Water’s Fluoride website at nccd.cdc.gov/DOH_MWF.

Fluoridation status can also be reviewed in the annual Water Quality Reports made available to consumers each spring via water bills, local newspapers or community websites.

The CDC also says “the best way to find the fluoride level of your local public water system is to contact your water utility provider.”

For dentists just starting out and learning about their local community water fluoridation concerns, Dr. Levy suggests connecting with local agencies and groups. Get in touch with the local health department’s dental health program, a dental school in the state or the local/state dental association and find out what they know about the specifics of that community when it comes to water fluoridation, Dr. Levy said.

Talking with local medical and public health professionals and other community members, in addition to attending public meetings, are good ways to become informed and engaged, Dr. Levy said.

The ADA also offers resources for educating and for spreading the word about the benefits of community water fluoridation. Check out ADA.org/fluoride for answers to frequently asked questions, fluoride clinical guidelines, medical testimonials and more. Dental professionals can refer their patients to ADA’s consumer-friendly website, MouthHealthy.org, for information about fluoride and community water fluoridation.

The ADA offers technical assistance and training to professionals who are interested in advocating for community water fluoridation. For more information on this, contact Jane McGinley, ADA manager of fluoridation and preventive health activities by email at mcginleyj@ada.org.

For Dr. Zeckel, engaging in his community’s discussion about public health helped him understand his potential to have influence in his community when it comes to good public health.

The Porter County officials who Dr. Zeckel addressed ended up voting to continue water fluoridation.

“Taking time to understand one’s community and its unique needs enables (dental professionals) to provide the highest quality of care,” he said.

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Wednesday, March 15, 2017

Peyton Manning to speak at ADA 2017

The ADA Distinguished Speaker Series will feature legendary quarterback Peyton Manning at ADA 2017 – America’s Dental Meeting in Atlanta.

Mr. Manning

Mr. Manning

“Peyton Manning is one of the greatest athletes of our time,” said Dr. Gary L. Roberts, ADA president, announcing Mr. Manning as speaker. “But not only is he a great athlete — he is also an amazing man whose life off the field defines sportsmanship and good character, from his support to the Peyton Manning Children’s Hospital at St. Vincent in Indianapolis to his membership in the American Red Cross National Celebrity Cabinet. To hear him tell his story of perseverance, grit and success is a can’t-miss opportunity for those who attend ADA 2017.”

Mr. Manning will speak on Friday, Oct. 20 from 5:30-6:30 p.m. Attendees who participate in the Hall Happy Hour on Oct. 20 from 4-5 p.m. in the Exhibit Hall will receive access into the Distinguished Speaker Series before doors open to the general audience.

Mr. Manning and his wife, Ashley, established the PeyBack Foundation in 1999 to promote the future success of disadvantaged youth by assisting programs that provide leadership and growth opportunities for children at risk.

The PeyBack Foundation has provided more than $12 million of impact to at-risk youth through its grants and programs since its inception.

The ADA Distinguished Speaker Series annually presents renowned personalities with notable careers and accomplishments. The Distinguished Speaker Series is presented by ACT Oral Care.

Preceding the Distinguished Speaker Series is the Opening General Session on Thursday, Oct. 19, from 7:15-9 a.m. Members from across the country will step on stage to share their personal stories of how they became a dentist and how their profession has allowed them to make an impact on their practice, families and community.

The ADA Humanitarian and Distinguished Service Award recipients will be honored at the Opening General Session. Dr. Usa Bunnag, the 2017 Humanitarian Award Winner, is president and founder of Smiles on Wings, a charitable organization that has provided dental care, scholarships and mentoring in Thailand since 2003. The Distinguished Service Award recipient will be announced later this year.

The Opening General Session is presented by ACT Oral Care.

Registration for ADA 2017 opens May 10 at ADA.org/meeting. Those interested in the meeting can sign up to receive email notifications from the ADA at http://ift.tt/2nETChU.

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Husband and Wife Dental Teams: A Slice of Heaven or…?

Husband and wife dental teamsWhen our dentist survey asked “Do you think husband and wife teams are a good idea?“, 23% of our respondents answered yes; 27% said no; and half thought there was not a clear-cut answer.

In this survey 39% of our respondents currently work with their spouse; another 39% have never worked with their spouse; 17% used to work together, but don’t anymore. And 5% don’t have a spouse at the moment.

Only 11% of our dentists were coworkers before they became a married dental team; 26% were romantically involved before they teamed up in their practice, and 63% were already married when they became a dental team.

An Oklahoma dentist who thinks spouse dental teams are a good idea, believes it’s good for the marriage: “A spouse in the office prevents so many negative things from happening and allows the spouse to be in the decision making process on all parts of married life.”

Another dentist (who answered ‘no’) explained why it can be bad for business: “We each had our own practices. My husband moved into my practice because his was failing. Now I have added expenses and unequal distribution of resposibility.”

Here are a few comments from the 50% of dentists who say ‘it depends’:

“I know of offices who do very well; others who have constant conflict,” said a Texas dentist. “Often the “back” office does not know what the “front” office is doing. Even if the dentist thinks everything is fine, it may not be. Must be lots of communication to keep things working well.”

“I found it very challenging working with my spouse when we were dentists, and for husband wife team when I was an assistant. The lines of authority weren’t clear and it was very difficult. I suppose given the right personalities and positions it could be successful,” said a California dentist.

“I have seen some that work amazingly smoothly and others that can’t seem to shake the fight they had last night and in a small office and that is POISON!” said a South Carolina dentist. “Watched on the sidelines the exciting 5 year rise and then the excruciating 5 year fall of a partner’s front desk (who had started out as his assistant) . Whew!”

“…I know couples who succeeded and others that were disasters. In most cases, the results had more to do with the state of their marriage than the fact that they worked together,” said a New York oral surgeon.

An Illinois dentist who currently works with her spouse does a good job of putting things into perspective: “Depends on your relationship and working style. My husband spends about 15 hours a week in my dental office. I trust him completely to handle the finances and my patients actually love having him there!”

So what does this all have to do with dental marketing? Nothing directly.  But it was interesting that no one said their spouse is involved with the practice marketing.  That might be a creative way to involve a spouse with the practice.

The post Husband and Wife Dental Teams: A Slice of Heaven or…? appeared first on The Wealthy Dentist.

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What’s The Average Value of a Dentures Patient?

Average value of a dentures patientAs aging Baby Boomers lose more teeth, offering in-house dentures can be a good way to bring in new patients.

The Wealthy Dentist decided to find out how many dentists are taking advantage of this trend — and how much revenue a new dentures patient can add to a practice’s bottom line.

We conducted a survey asking dentists about offering dentures in-house,  and average fees in their local market.

Of course,  not all dentists enjoy working with dentures patients. On the downside, the work often involves multiple extractions, and dentures can be difficult to fit properly.

Patients who struggle with adjusting to the realities of living with false teeth can be more demanding and take more time to treat.

Despite these potential negatives, only 9% of the dentists who responded to our survey said they refer dentures patients out to a prosthodontist.

More than 90% of the dentists who participated in our survey offer in-house denture services.

“I thoroughly enjoy it,” commented an Illinois dentist.

“It’s a good service,” added a Virginia dentist. “A lot of patients think they are over priced but actually they are under priced.”

And speaking of prices…from a dental management viewpoint, we also wanted to know the average value of a dentures case.

We asked about the average fee for a full set of upper and lower dentures in the dentists’ local markets. Most fees were between $1,500 and $3,000.

However, as we expected, fees varied depending on local geographical market. They ranged from a low of $1,000 in Florida to a high of $5,000 in New York.

A Texas dentist told us, “I am competing with a local denture center that has much lower fees. It has reduced my full price denture business.”

This illustrates an important point. Small dental practices need to be familiar with and responsive to their local markets.

Knowing the local market value of various dental services can help you plan which types of treatments to offer.

It can also help you plan your dental marketing budget for that type of new patient.

Are in-house dentures profitable in your dental market?

The post What’s The Average Value of a Dentures Patient? appeared first on The Wealthy Dentist.

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Dental Insurance: Good Source of New Patients? (Video)

Dental insurance and new patientsDental insurance is sometimes the bane of a dentist’s existence.

Except that dental plans can also be a significant source of new patients.

“Insurance brings in new patients, but at a cost,” said a Kentucky dentist. “The fee schedules are terrible. I currently consider the write-off as a marketing expense.”

“When we became a provider, we were able to keep some patients who might have gone elsewhere,” said a Texas dentist.

Jim Du Molin and Julie Frey chat about results from a survey asking dentists if dental insurance brings new patients into their practice:

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If it doesn’t get them new patients,  why a dentist would be a part of a dental plan network?

It’s a bold choice when dentists refuse to accept offensively low payouts from insurance companies — but one that can increase a doctor’s profitability and peace of mind.

And 13% of dentists responding to this survey said that they don’t accept dental insurance in any form.

So, of those who do accept insurance, how many find it an effective dental marketing tool?

Four out of five report that insurance brings in new patients to their dental practice, while only one in five says it doesn’t.

If you’re in the “one in five” category, you really might want to re-examine your relationship with dental coverage.

“Most of our patients come from word of mouth referrals by other patients,” said a Tennessee dentist. “We’re not a part of any dental insurance plans, although we do file insurance for our patients that have it. The lack of dental insurance does not seem to deter many of my patients from seeking needed dental care.”

“With so many dentists on the PPO provider lists, it proves not to be a source of new patient generation like the insurance companies promise it to be,” complained a California dentist.

Insurance lets me give the patients what I want to do without concern for payment. I give a higher level of care than they would have otherwise,” said a New York dentist.

“Why do patients who do not have insurance want it so badly, yet patients who have insurance hate it so much?” asked a Florida dentist.

It’s so true! When it comes to dental coverage, the grass always seems to be greener on the other side.

I think it comes down to that fact that patients almost always expect dental insurance to be like health insurance. They rarely realize how low the benefits tend to be.

The post Dental Insurance: Good Source of New Patients? (Video) appeared first on The Wealthy Dentist.

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Who Does the Social Media Marketing for Your Dental Practice?

Dental-office-front-desk-teamSocial media is now an established part of our culture. Facebook, Twitter, LinkedIn, Pinterest and blogging have proven to be effective dental marketing channels.

But it takes time to manage the accounts and interact on a regular basis.

Dentists need to spend their time treating patients. They didn’t invest years into earning dental credentials just to post updates on Facebook every day!

We wondered how dentists who are using social media marketing are getting it done, so we asked a few questions about how dentists delegate social media marketing for their practice.

As it turns out, half of our dentists (50%) involve front desk staff in their social media marketing.

Facebook is delegated the most, followed by Pinterest, Twitter and LinkedIn.

None of our respondents involve their front desk staff in blogging for their practice.

One-quarter of our respondents consider social media skills important enough to make them a requirement for a front desk position.

Another 25% of dentists think it would be nice for front desk personnel to have social media skills, but they don’t ask about them in interviews, and they’re not job requirements.

Dental marketing with social media

One Ohio prosthodontist thinks social media marketing is important enough to go beyond delegating it to the front desk: “Hiring an in-office Marketing Coordinator for medium and large offices is a must these days! We hired one 3 months ago and it has been GREAT! The front desk and other employees are now able to completely focus on their jobs and the marketing coordinator develops and maintains our office’s social media marketing and most of our other forms of marketing.”

The lesson here is that social media can be a valuable dental marketing tool. However, it requires planning and resources to be successful.

For small practices with front desk staff that already handles multiple tasks, this can be a challenge. But the payoffs in terms of new patients can be worth the effort.

How can small dental practices manage social media marketing?

Current and potential patients are already gathering on these social media platforms, and sharing ideas, opinions, photos and videos.

Dental practices that successfully tap into this public interchange can raise their visibility, attract new patients and find out about new trends.

Rather than think of social media as another advertising channel, use it for visibility — involve your practice in local community conversations.

Choose a few local organizations, restaurants or small businesses you like, then post comments or questions about their upcoming events. Congratulate neighbors on their successes, contribute an inspiring quote, or share an adorable picture — with permission, of course!

Contrary to what many social media ‘experts’ preach, you don’t have to update your accounts every day – or even every week.

If you can only manage a monthly update, that’s okay. People will understand that you’re busy taking care of your patients’ teeth!

The post Who Does the Social Media Marketing for Your Dental Practice? appeared first on The Wealthy Dentist.

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Top 3 Challenges Facing New Dentists Today

Top 3 challenges facing new dentistsIn this survey from The Wealthy Dentist, we asked: “What do you think is the biggest challenge facing new dentists today?

The number one problem our surveyed dentists cited is paying off their student loans from dental school— it got 19% of the vote.

“[It’s a] whole new landscape out there. I had my problems at startup, (recession, 21%interest rates on my loans) but dentists starting today have even more pressures on them,” said a general dentist.

Tied for second and third place, and each receiving 12.5% of the responses, were the cost of setting up a private practice and finding new patients.

In fourth place, at 6%, is the belief that there are too many unknowns in the future of healthcare regulations..

In addition, half of our respondents believe it’s the combination of all of the items just mentioned — with the added difficulty of finding and training qualified support staff — that challenges new dentists today.

“I think the cost of higher education needs to be controlled. It is a huge burden for new dentists and not good for the long term health of our profession. New dentists are not able to buy a private practice and invest in new technology with the student loans they are accumulating,” said a Wisconsin dentist.

Despite all of these obstacles to starting a new practice, 69% of the dentists responding to our survey would encourage college students today to become dentists. Only 31% would advise them to choose a different profession.

A Texas general dentist adds this caveat: “It’s a wonderful profession if you love it for the work not the money.”

What advice would you give to college students considering careers in dentistry?

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Should Wisdom Teeth Decisions Involve a Specialist? (Video)

Dental practice marketing with internet videoImpacted wisdom teeth are a common dental problem.

While general dentists can do wisdom tooth extraction, oral surgeons may be better suited to handle complicated impactions.

“In our litigious society it is better to refer anything that can be done better by a specialist, including molar endo,” advised a New York dentist. “It is not worth the trouble, and the patients will love you for referring. You lose patients on whom you do extractions – spoken with 50 years’ experience.”

“I generally only extract impactions as an act of mercy to those who cannot afford an oral surgeon,” said a general dentist. “Anesthesia is the problem, not the removal.”

Jim Du Molin and Julie Frey reveal dentist survey results about impacted wisdom teeth:

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A 57% majority of dentists in this survey say impacted teeth should usually — but not always — be removed.

Another 18% feel that they do not need to be automatically removed. Only 25% said impacted wisdom teeth should always be extracted.

Should GPs do the removal?

Three out of four of the doctors in this survey feel general dentists can handle most procedures, while 24% feel impacted wisdom teeth should be removed by specialists.

Like most procedures, GPs can remove most impactions with proper training. And like most procedures, experience, experience, experience is necessary to provide the patient with a safe, comfortable, predictable outcome,” said a West Virginia dentist.

“Any GP should know his or her clinical boundaries, whether it’s removing impacted wisdom teeth, correcting a bite, or any scope of dentistry. Oral surgeons usually do the procedure quicker and with less trauma to the patient. They are more expensive, though,” said a New York dentist. “If wisdom teeth are buried deep, fully erupted or not symptomatic in any way, they can stay, in my honest opinion.”

There’s lots of variations in wisdom teeth – and there are lots of variations in dentists’ opinions about them.

“Routine removal of wisdom teeth to prevent orthodontic relapse is an unsubstantiated strategy,” said a Vermont orthodontist.

“Advanced training after dental school is usually needed to do advanced impaction removal with the least amount of trauma to the patient, usually with IV sedation,” said an Alaska dentist.

Jim Du Molin added his opinion, from a patient’s point of view: “I definitely like a dentist who’s concerned with reducing the amount of trauma. I could have definitely done with a little less trauma when I got my wisdom teeth removed last year!”

The post Should Wisdom Teeth Decisions Involve a Specialist? (Video) appeared first on The Wealthy Dentist.

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Dentists Reveal Strategies for Dealing With Missed Appointments (Video)

Dental practice marketing: missed appointmentsDentist appointments aren’t known for being much fun, so it’s no surprise that dentists frequently have to deal with missed appointments.

But their dental management strategies vary considerably. Some ignore the transgression, some charge a fee, and others just let the patient go.

“We typically don’t fire patients. They fire themselves since many times they will not pay the missed appointment fees and their account is sent to collections. Patients on Medicaid get one chance due to the excessive write-offs we incur,” said a South Dakota pediatric dentist.

“Time is money!” declared an Alabama dentist. “My letter to the patient who I am dismissing is actually very nice. It states that our priorities do not match and that they would be better served by another dentist and to please let us know where to forward their records. A lot of times, the patient begs us to let them come back and they become our best patients ever!”

Jim Du Molin and Julie Frey reveal survey results about how dentists handle missed appointments:

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In this survey, 36% of dentists said they never charge for missed dental appointments. Only 5% charge a fee for the first offense, while most wait until the second or third missed appointment to levy a fee.

What is the average missed appointment fee?

Missed appointment fees ranged from $25.00 for the first no-show to $150. This survey found the average fee to be $55.00.

How many dentists “fire” patients who chronically miss appointments?

One in three dentists will fire a patient who misses three appointments, while 42% of dentists say they rarely or never fire patients.

It’s important for every dentist to have a policy for handling missed appointments. Of course, it also helps to offer reminders so patients are less likely to miss their appointments in the first place.

“We just TELL patients that there’s a missed appointment fee; that usually creates enough motivation for them to keep their appointments. Legally, dentists can’t really make a missed appointment fee stick in California. How would you enforce it? A patient could pay the fee, then would have a valid cause for legal action in small claims court since no value was received for the fee. I can’t begin to describe what a wonderful public relations exercise such a confrontation would be for a dental practice,” said a California dentist.

I have found that missed appointment fees do work. Those who are serious patients will acknowledge that they can’t disrespect my time. Those who get a chip on their shoulder about the charge may not come back. Do you think I care? They are the ones that would do it time and time again and waste my staffs’ and my time,” offered a California dentist.

“We don’t set up another appointment, but we will call them at the last minute when an appointment opens up. If it is a longer or high production appointment, we will have them leave a deposit. Sometimes we just raise their fees, maybe to the point that they leave on their own,” said a Texas dentist. “Only your good patients would pay for a missed appointment. You want to make them mad? It’s too easy to find another dentist – not as good of course! – but still easy when there is friction.”

After three missed appointments, we will not reschedule unless they prepay in full for whatever the appointment is for. It works great,” said a Colorado dentist. “We have a great practice, and people know the value that they receive here.”

In general, the patients who skip appointments aren’t necessarily the patients you really want.

But even the most loyal patients get sick, or have a flat tire, or just space out sometimes. Remember, you can exercise discretion in enforcing your missed appointment policy, especially when it comes to long-term patients.

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Can Offering Laser Dentistry Improve Your Bottom Line?

Laser dentistry and practice profitsInvestment in new technology such as dental lasers can be a tough dental management decision.

There are plenty of questions that need answers before making a purchase. For example, how big is the price tag, and how soon will you see a return on your investment?

And from a dental marketing standpoint, will it help you acquire more new patients, or keep more of your current ones?

We decided to get some answers. In this survey, we asked dentists about their experiences and opinions surrounding dental lasers for their practices.

We found that the most popular dental laser uses are for periodontal surgery, removing tooth structure for restoration and removing tooth decay.

A few of our surveyed dentists also use lasers to cure restorative materials, and for retraction/troughing when preparing a tooth for a crown.

Of the dentists who responded to our survey, 36% have dental lasers and are satisfied with their investment.

A New Jersey pediatric dentist said lasers make him more efficient and productive. He also stated that offering laser dentistry helps him get more referrals and retain current patients, as well as attract more new patients to his practice.

However, a couple of dentists added qualifiers to their positive responses.

“I don’t really consider my diode laser generating me money so much as preventing me from losing money. It’s a one trick pony that does that trick very well and that is retract tissue by creating a trough around the prep. Sometimes the cord just doesn’t work, enter the laser. The cartridges are expensive but I don’t have to have the patient come back after healing from crown lengthening,” explained a suburban dentist.

He added, “It’s just more efficient to have. Is it a deal breaker if you don’t have one? No, not at all. Patients really don’t care if you have a laser or not, in fact many people think you’re going to hurt them even though they’re numb. The idea that it makes you more technologically savvy is just ridiculous, no one cares. If you have done everything to get the impression but it’s not working, there’s nothing better than a diode laser and Expasyl.”

A dentist from Canada said he’s satisfied, “… BUT: laser dentistry is not profitable. It only allows me to do better dentistry. What do I charge extra to use laser vs drill? Would I buy full size laser again? Probably not. Other smaller, cheaper lasers allow me to do the same treatment.”

An Ohio prosthodontist is one of the 27% of our survey respondents who would like to get a laser but don’t have one yet: “Costs for lasers need to come down even further and the variety of uses needs to be expanded and improved.”

A rural California dentist added, “I would like to get a laser, but they are too expensive in a poor town during tough economy, where people find it difficult just to pay their co-pay!”

Some who offer laser dentistry are disappointed with their investment: 18% of dentists say having dental lasers makes no difference to their bottom line.

Another 18% don’t have a laser and don’t plan to ever offer laser dentistry. “It has wow value, but I can do anything I need to with an electrosurg that costs a fraction,” explained a Texas dentist.

Based on the responses to our survey, providing laser dentistry doesn’t automatically improve practice profits.

However if you’re in a market where your patients want it — or you can make them aware of its benefits through your dental marketing campaigns — it may be worth the investment.

What’s your opinion about the value of laser dentistry in your practice?

The post Can Offering Laser Dentistry Improve Your Bottom Line? appeared first on The Wealthy Dentist.

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How Do Dentists Use Social Networking? (Video)

Dental practice marketing with internet video

Do social media sites play a significant role in doctors’ dental marketing efforts?

Social networking has become part of the dental marketing landscape.

But not all dentists are tech-savvy or interested in social media.

“We have absolutely used social media to bring in new patients to our practice,” declared a Missouri dental office worker.

“I’ve decided to start asking patients for feedback and testimonials, and we’ve started to publish these testimonials,” said a California orthodontist.

Jim and Julie discuss what sort of social networking dentists do online.

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Nine out of 10 dentists responding to this survey use Facebook for online networking, both personally and professionally.

One in three is on LinkedIn, one in four is on Twitter, one in five is on YouTube. Only one in eight is on Google Plus.

Only 13% of dentists in this survey have a professional blog.

There are a lot of ways dentists can use the internet to connect with potential new patients.

“We have 128 likes on our Facebook page. It provides easy interaction with patients who are active users,” offered a Minnesota dentist.

“We are at the beginning stages of our Facebook marketing,” said a West Virginia dentist. “We are using it as an informational, personable and promotional platform. We are giving our patients useful information, keeping them updated on what is new in our office, and giving away prizes for liking our page. We also give patients $5 off their services when they check in.”

“I really do not have the time or inclination to follow through with these media,” said a Massachusetts dentist.

We have a business Facebook page which does well for us,” said an Ohio prosthodontist. “I update it regularly and have a couple staff members who like to write updates on the wall, too.”

If Facebook is something you’re doing anyway, it only takes a little extra effort to use that platform to promote your practice.

Internet dental marketing doesn’t just include dental websites. You need to consider find-a-dentist directories, business listings, and social media.

The post How Do Dentists Use Social Networking? (Video) appeared first on The Wealthy Dentist.

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What Age Should My Child Be Seen for Braces?

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The best time for your child to get dental braces depends on the severity and the cause of the misalignment of your child’s teeth. Your Orthodontist will be the one to perform an evaluation and determine whether braces are necessary or not. An orthodontist is a dentist with additional training, who specializes in aligning and straightening teeth.

Most orthodontists would recommend that a child has an evaluation by the time they’re 7 years old. Traditionally braces are used for treatment after a child has lost most of their primary teeth (the baby teeth) and a majority of their permanent teeth have grown in. This typically happens between the ages of 8 to 14.

Two-Phase Approach

Some orthodontists would prefer to take an interceptive approach, which involves the use of dental appliances, not always braces, at an earlier age, while a child still has most of their baby teeth. Once a child has most of their adult teeth, the second phase of treatment is started which usually calls for braces. The second phase of braces can be shorter than the traditional course if an early treatment has been performed.

Depending on the orthodontist you go to and the nature of your child’s teeth will depend on whether you take the traditional or two-phase approach. Orthodontists who favor the traditional approach say that a two-phase approach to treatment can actually increase the total time and potentially the expense of orthodontic treatment with generally similar results. However, other orthodontists believe guidance of growth using dental appliances before the second phase of treatment makes correction easier.

Case by Case

The best choice for you and your child will largely depend on the severity of your child’s dental problems. Talk with your child’s dentist or orthodontist about the best course of action. If you haven’t chosen a dentist or orthodontist yet, Burg Children’s Dentistry is there for you!

Feel free to contact us to schedule a free braces consultation, for more information, or questions about your children’s teeth! With 11 locations throughout Utah, Burg Children’s Dentistry is convenient and trusted in multiple communities.

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Meet Dr. Cecilia Hwang

Credentials, experience, and associations are extremely important aspects to look for in a pediatric dentist. What makes one stand out from the other? WHO they are. Our Doctor Spotlight series allows our tiny patients and parents to get a glimpse into the doctor’s lives. This month meet Dr. Cecilia Hwang. Come get to know us!

Dr. Cecilia Hwang attended the University of North Carolina at Chapel Hill (UNC) receiving her Doctor of Dental Surgery degree with distinction. As a Diplomate of the American Board of Pediatric Dentistry, she is also a member of the American Academy of Pediatric Dentistry and many others. Her own fears of the dentist as a child lead her to choose a career in pediatric dentistry.

Meet Dr. Cecilia Hwang

Why did you decide to focus on pediatric dentistry rather than general dentistry?

I always knew I wanted to focus on one area of dentistry. In dental school, I found pediatric dentistry to be the most fun and rewarding. Dentistry can be such a serious profession, but I could be my silly self in pediatric dentistry. After choosing to do all my extramural rotations in pediatrics, including a month at the National Children’s Hospital in D.C., I knew I had chosen the right career path. There is never a dull moment when you are working with children.

Dr Cecilia Hwang and team

Do you have kids?

My husband and I have two wonderful boys, Evan (age 7) and Owen (age 4). Evan is into all things science and robotics. He is my problem and puzzle solver. Evan can solve the Rubik’s cube in under one minute! Owen is my sweet one. He is full of hugs and kisses for me every day. He is also my fun-loving crazy child.

Dr Cecilia Hwang family

What are some of your “tricks” to help ease kids’ fears about their dental visits?

Distraction! Children love stories, especially when they are made up with crazy details. Just today, I gave a little girl a Shopkins tooth (a filling) that “glows in the dark” because hers had “sugar bugs” on them. In pediatric dentistry, it’s all about explaining things in terms that kids can relate to, even if they make no sense to grown ups.

Dr Cecilia Hwang quote

What’s the best part of your day?

The best part of my day is also the craziest part of my day. It is that hour between getting home and eating dinner when I am cooking dinner/helping with homework/packing lunches for the next day all while looking for the missing Lego pieces. I love making special lunches for the boys that are both nutritious and cute. It’s a time where I can unleash my creative and artsy side. (I am attaching some pics of lunch I have made in the past.)

Dr Cecilia Hwang at Charlotte Pediatric Dentistry

What’s your favorite kids’ show?

There are too many to list. I prefer the ones that teach children something rather than nonsense and silliness. Special Agent Oso, Super Why and Daniel Tiger’s Neighborhood are regulars at our house. Can you tell I have a preschooler? My nerdy side loves The Magic School Bus and Popular Mechanics for Kids.

What’s your favorite color?

Lilac – which also happens to be the color of dentistry.

Do you have a sweet tooth? If so, what’s your favorite sweet?

I am not much of a sweets lover. For special occasions, I love a good cake. Our family also enjoys homemade smoothies and bubble teas.

Dr Cecilia Hwang and family

Have you always wanted to be a dentist? If not, what did you want to be as a kid?

Yes. When I was very little I wanted to be a teacher, but I’ve wanted a career in dentistry since I was 13 or so.

Do you have a role model or a mentor? Why do you look up to them?

“Women are weak but mothers are strong.” – Julie Otsuka
My mother is my role model in so many ways. I look up to my mother for her dependable work ethic, patience and unconditional love for her children. There have been many hardships in her life, but she always comes out stronger because she is a mother. I would be lost in life without her.

Dr Cecilia Hwang spotlight

What is your favorite sports team?

I always root for the home teams – the Tar Heels, Panthers and Hornets. Other than that, I don’t really watch sports.

Finish this sentence: When I was a kid______.

When I was a kid, I cried myself to sleep at my first sleep away camp. It was a school trip, and someone took a photo of me. Unfortunately, the photo made it to the yearbook. It still comes up as one of the main conversation topics at family dinners. I would love to share the photo, but the yearbook has been “misplaced.”

Dr Cecilia Hwang of Charlotte Pediatric Dentistry

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